Thursday, June 5, 2014

Book Marketing Challenge--a Haunting Tale of Discovered Ghosts

Thirty days ago, I was a Book Marketing newbie. I was literally a ghost without a house to haunt. I had all the right "stuff"--the  rattling chains, the appropriate moans and "boos"--but I was floundering in the sea of "What to do", "Where to do it", and "How to do it" Luckily, immersing myself in D'vorah's Book Marketing Challenge supplied all the answers I needed.

What did I learn in 30 days? Sooooo much, but here are some of the highlights.  The challenge helped me to understand that marketing is a grand scale thing, and that the only way to "master" it, is to divide it in small goals, and then perform one or two action steps every day to reach that goal. (Literally, The Ghost finding the Right House to Haunt).

Secondly, I learned who I am as a paranormal romance writer (my brand), and I learned what my message is, and where to go to deliver that message (my target audience for The Haunted House). I also learned many "entertaining tricks of the trade" to make the audience fans of my Haunted House, and thus, inclined to visit it on a regular basis (my website/blogs).  Lastly, I realized Beth Barany was right when she said, "It's never to late to re-discover our dream" or "revive it". Over the last 30 days, I know I've revitalized mine.

Just like the ghosts in my first novel, The Kindred, I've discovered that communication with an intended target is the key to releasing an imprisoned soul (there's that ghost-haunting thing again).  So, if you like, entertaining stories that ride the edge of two worlds--the human and spiritual--I hope you'll think of reading The Kindred or The Sacred Circle. But more importantly, if you need some one to read and review your novel, I'm only a short E-Mail away. 

Now, on to Blog Hop and the finish line...P.S. Thanks to D'vorah and all the bloggers, who so graciously gave of their talent and time. You rock!

22 comments:

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    1. Thanks Jacci. I totally revamped my website & blog during this challenge. I promise I will come find your blog and leave a comment

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  2. What a creative and fun blog! I think you've found your niche! I too was such a newbie 30 days ago -- and overwhelmed with the whole marketing process. Thanks to D'vorah and all her experts, I am much more confident, have a plan, and am ready for more!

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    1. Thanks Peg. I, too, am more confident about PR and Marketing. I promise I'll blog hop to your site and leave a comment

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  3. Rachel, your blog perfectly suits your books. That's lovely! And your books sound very intriguing to me. If you need reviews, I'll be delighted to do a review swap with you ;-)

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    1. Thanks so much. Would love to do the swap. I'll E-Mail you with the particulars

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  4. It looks like you've found the right house to haunt. The colors of your blog are stunning and work so well with your book covers. I feel like a pauper. Better think about a revamp. Best of luck with your paranormal books. They sound hauntingly good.

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    1. Thanks so much, Moonrox. You see how much I learned during the Challenge. Woo-hoo

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  5. Ohhhh, Love how you tie in your message with the lesson, "communication with an intended target is the key to releasing an imprisoned soul!"

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    1. Kudos coming from you, Dvorah? I'm flattered beyond compare. See how much I learned from the Challenge.

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  6. Hello Rachel, I enjoyed your blog since I have one foot in the physical and one in the spiritual at all times. It is a pleasure to meet a kindred spirit.

    Feel free to sign up for my newsletter. The link in on the homepage of my website.

    Have a great day.

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    1. I'll visit your site and sign up. Thanks for visiting mine. See ya down the road.

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  7. Thank you for sharing the journey and for directing your message to your target audience as well as those of us on the blog tour...That, after all, is the real lesson to be learned here. Bravo!

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    1. From the sound of it, we all had a rip-roarin' good time. I'll visit your site as often as I can.

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  8. I enjoyed your article and am looking forward to reading more from you. Much success and lets stay in touch.

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    1. Thanks for the kind words. Now, I have to take action, don't I? I promise we will stay in touch.

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  9. Thank you Rachel. Reading your post reminded me of the need to sit down and PLAN what next and when. Let's keep in touch! Please contact me on my facebook author page? www.facebook.com/shirley.m.corder

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    1. Boy, it's all about planning, isn't it? Now, if only I could convince my brain of that. I'll 'like" your Facebook page. See ya down the road.

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  10. I have to agree with all the other comments on how beautiful your blog theme is and how it ties in with your book. Your subject interest me very much so I'll be back to read more.

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    1. Thanks for the kudos! My blog didn't look anything like this before the challenge. Oh, how much I learned. Look forward to your coming back

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  11. I love the way you tied your theme in with book marketing topic! A good example for the fiction writers amongst us! Kudos!

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    1. Thanks Kate. I am really enjoying your blog site. Prayer is part of the Paranormal World though it doesn't always seem like it. Thanks for giving me comfort.

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